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Discussion Question 3

Question 3

Q Researchers usually start the data-gathering process by examining secondary data. What secondary data sources would be available to the manager of a restaurant that wanted to research consumer trends for a specific neighborhood or zip code near your home or work? Please use the Internet and/or other sources to obtain consumer trend information in your area. Then please indicate how and why it would be useful to the restaurant manager.

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There can be suppliers considered to be one of the major secondary data sources available to the manager of restaurant (Raskind & Kramer, 2020). This is because suppliers can be same for competitors of an organization. There can be information about customer-trends, customer-preferences, customer-dislikes, etc. available to suppliers. There can also be important information about strategies utilized by competitors obtained from suppliers by organizations and restaurant-managers (Raskind & Kramer, 2020). The rapport between suppliers and restaurant-managers can play a crucial role in making the restaurant-managers obtain valuable secondary information or not.